Group - Digipak and Advertisement Development

Through Photoshop C53 we as a group were able to produce a set of pictures and designs which relate to our narrative. The main theme of all of them was London with pictures of various locations and monuments which shows the audience the clear location, the main character represents of touch and emotion relating to the title of the song 'At Your Touch', however the opacity of the original image on the front cover of the digipak has been reduced in which a different layer of a graveyard is visible which is an enigmatic code which also shows references to the narrative which doesn't give the plot away.

CJ - Concept Development

• With 2/3 of the footage edited and only a small scene to film, the video is coming along nicely. We aim to have the rest of the footage tomorrow, giving us a week to finish editing and sort out any problems and weak areas.
• Print work is a working progress, with the group still deciding on the final image for the digipak and advertisement. Jordan has produced a few nice pieces of print in which we will be choosing from.
• During tomorrow's shoot we want to take some stills in which we can use for the final print work. The images will show the emotion of the main character and relate to the narrative within the video.

Concept Update:

•   After reviewing the current narrative with both teachers, we have come to the conclusion that we should change the structure, however use the same footage.
• The video will be sandwiched between clips of two boys standing over the grave of a lost friend.
• The beginning scene of the graveyard will fade into a brighter scene of a sun rising. This will be a flashback of the boys, looking back on their memories they had with their lost friend.
• The majority of the narrative will be the boys in London, bowling and other locations in which they had many happy memories.
• At the end of the flashback, the boys will be in the car, where they will find out the news. 
• The flashbacks will fade back to the present tense, where the boys turn and walk away from the grave.

LF: Penshurst Cemetery Shoot



On Monday 18th November, we went to Penshurst Cemetery to film the final scene of our production. We tried to capture some out of focus shots with mise en scene including the graveyard and the gravestone of John. The included a panning shot, and mid-shot of Jordan and Connor. looking down at the grave then a handi-cam shot of the two boys walking away when it should really be a tripod shot.
We encountered a few problems when looking back at the footage.
We may need to re-shoot this scene because the fact that it is all out of focus doesn't really make sense and we cannot see any NVC of the two boys as their friend has just passed away. We also need to consider the framing of the shot, because the shot before will be john lying on his bed. so we want to incorporate his position in his bedroom, to his position in his grave. We have the friends present in the scene to give a more emotional feeling, as if they were absent it would feel like john was forgotten.

CJ - Concept Update

• With 90% of the footage been shot and the rest being done on friday, the group can concentrate on editing the beginning, part of the middle and the end, giving us enough time to make final adjustments, closer to the deadline.
• Print work is also developing nicely with each individual group member bringing ideas to the table and working with each other to finalise the designs wanted.
• We plan on gaining all footage by this week so that we have enough time to edit and make the video perfect. The group has decided to give up lunchtimes and free periods in order to devote as much time as possible to the project.
• We wish to have the final ideas for the print work by next week so that we can begin putting it together and have time to play around with it, if needed.

CJ - Shoot Reflection - Pembury

• Pembury Hospital (11.11.13, 19:30)
• Connor, Jordan, Luke and John.
• We went to the hospital to shoot the opening to our music video involving john emerging from the hospital with the news that he has cancer and must break it to his friends.
• The camera was placed inside the car and we used various angles and movements to gain footage that matched the action within the visuals.
• We found that filming at a hospital meant we had to be cautious due to strict security, and camera's not being permitted. However we gained permission from the receptionist to shoot a small piece of footage from outside the hospital pick up zone.
• The shoot went well, with the group achieving everything they intended to.



Group: Campaign - band image

• The brief was to set out and produce a music video for any genre that we chose, which included making a digipak and an advertisement post in a magazine.
• We have set out to  create  a cohesive band image to promote the album through advertising in well acclaimed music magazines such a OHM  which focuses on dance, electronic and house music which would focus on a target audience, which included a 1 page advertisement.
• By using visual motifs which link to our genre and category it reinforce the idea in which we try to portray by giving implicit references to the location (London). The leading line on the advertisement focused on London as it is such a monumental and interesting area in which there is so much depth into what the image could be.
• The digipak also has enigma codes implemented into it with the use of overlapping image including a graveyard which is an implicit reference the narrative which doesn't give the storyline away.
• The front, back and inside cover are pictures of the London skyline featuring London eye at night and Big Ben at Westminster abbey.
• Both texts link to the video through the location with particular reference to London, also the digipak titled 'At your touch' has the main characters hands together in a heart, representing a direct correlation between the two.
• In terms of Dyers theory, the star is not present and doesn't break the fourth wall which adds a sense of mystery.

Group 6 - Call sheet, risk assessment and Storyboard

•  The cemetery shoot at Penshurst entailed mainly 3 different shots, the first was an establishing shot of the graves showing the audience the purpose of the cross cut and to make sure they understand the narrative more easily.
• The second was a focus on the two friends at the grave in which they pay there respects to their friend who has now passed away due to his illness.
• Finally, a longshot of the two friends walking away which would be the the final shot and to fade out to.