- The two designs above both incorporate the same ideas in which the location, London, is seen as the most prevalent.
- The contrasting colours relate to the music in which one depicts forlorn colours to link with calm music but the altered threshold on the second picture juxtaposes the other
- Opposed to the digipak designs, the advertisement is for a 1 page spread in a magazine and instead of the location being prevalent, the record company, TIGERMILK RECORDINGS is the main motif which the target audience see.
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